![]() ![]() ![]() What Are the Blue Ocean Strategy Six Paths? In this series, though, I will focus on another set of powerful tools: the six paths. Over my years of working with clients on strategy formulation I’ve frequently used Kim and Mauborgne’s “strategy canvas” as a powerful tool for helping organizations better understand their market position. There are a range of tools that can be used in formulating Blue Ocean strategy, all of which are laid out in the mega-bestselling book Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by Chan Kim and Renee Mauborgne. Organizations that embrace Blue Ocean strategy, on the other hand, “reconstruct” their markets and find wide open waters where the sailing is smooth and competitors are nowhere to be seen. As a result, everyone tends to look the same over time, and everyone competes fiercely to bite off their piece of the market, thus creating a bloody “red ocean.” Price and features, for example, tend to be common ones. Blue Ocean strategy – in case you have not come across the concept before – is based on the idea that most organizations within any field or industry compete on the same basic factors.
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